Our story

The Intimate Store was born in 2021 to bridge a gap in Pakistan's lingerie market, offering premium quality brands that are often hard to find locally. Starting as an Instagram store featuring Primark products, we quickly realized the high demand for affordable, high-quality lingerie. Over time, we expanded our offerings to include popular international brands like Marks & Spencer, New Look, Boohoo, Max, and Nasty Gal, catering to a wide range of sizes and styles.

Unlike many online stores that rely on preorders, we buy and stock our products in advance, keeping inventory at our warehouse in Pakistan. This allows us to offer instant, hassle-free delivery with no waiting time, ensuring a smooth and reliable shopping experience for our customers.

By 2024, with a growing community of almost 50,000 Instagram followers, we launched our website to reach an even larger audience.